Why some scientists want to rebrand shark attacks as 'negative encounters

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Top shark scientists call on the media to abandon the phrase 'shark attack', Conservation

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Shark attacks to be rebranded as 'negative encounters'…

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Great White Shark Safety

Scientists tested shark deterrents and have very bad news for us

Rebranding Shark Attacks in Lesser Terms, by David C. Wyld

Shark experts insist on re-branding attacks as shark “interactions”