The world’s biggest furniture seller, which has built its brand by trapping people in a physical maze, is embracing the world of online marketplaces.
Ikea to trial new layout that could signal end of well-trodden store route, Ikea
And Then Ikea's Suddenly Like, 'Wait. What If We Just Sell All Our Stuff on ?
IKEAOnlineSale.com Scam Store: IKEA Year-End Sale Scam
IKEA to sell through third party for first time on Tmall in China, ET Retail
You can actually stay overnight in an Ikea — here's how
IKEA Marketing Strategy: 7 Tactics and Takeaways (Infographic)
Marketing Genius - A Case Study on Ikea's Marketing Strategies
IKEA Marketing Strategy 2024: A Case Study
More pieces of IKEA's sustainability puzzle come together
Ikea's Ambitious Plan To Make Its Cheap Furniture Last Forever
Ikea sells on Alibaba for first time - Netimperative
Is the IKEA Aesthetic Comfy or Creepy?
Ikea Criticized for Reportedly Eating up Romanian Forests
Downtown Ikea opens in Mid-Market with big hopes - San Francisco Business Times
Ikea Plans $2.2 Billion Investment To Back Its Biggest US Expansion