Sol de Janeiro's Heela Yang: 'Over 90% of our growth this year is from social, and it's organic' - Glossy

While the Brazilian Bum Bum Cream catapulted the brand’s awareness, Sol de Janeiro’s expansion into the perfume mist category is what really boosted the brand’s bottom line, said Heela Yang, the brand’s co-founder and CEO. According to its parent company, L’Occitane, which bought the company at the end of 2021, Sol de Janeiro experienced a 174% sales increase to $454 million in the six months ending September 30.

Sol de Janeiro Rebrand Inspired by Brazilian Heritage

Sol de Janeiro Rebrand Inspired by Brazilian Heritage

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Sol de Janeiro's Heela Yang: 'Over 90% of our growth this year is from social, and it's organic' - Glossy

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Sol de Janeiro Rebrand Inspired by Brazilian Heritage

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Sol de Janeiro's Heela Yang: 'Over 90% of our growth this year is from social, and it's organic' - Glossy

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Sol de Janeiro has announced a rebrand inspired by its storied Brazilian heritage. CEO and co-founder Heela Yang said the new brand…