By implementing mParticle, HBO Max's marketing team was able to create audiences without engineering support and connect them to multiple channels to power cross-channel personalization.
Modern marketing analytics: Understanding the full user journey - Mixpanel
eCommerce personalization: Strategies + 14 examples
Simon Volker on LinkedIn: How HBO Max launched personalized reengagement campaigns
How OTT Can Use Its Tech Stack To Impact Revenue Diversification
HBO Max Touting Consumer Brands in Post-Week Launch Campaign - Media Play News
How Data Supports Growth at Each Phase for SVoD Services, by Jeremy Harvey, Wicket Labs
WBD Rebrands HBO Max as 'Max' With Harry Potter Series Coming
See Max's first campaign since HBO Max rebrand
HBO Max — We Are BMF
HBO Max and Discovery+ merge to become Max, transforming the streaming and advertising landscape - Insider Intelligence Trends, Forecasts & Statistics