Calm yourselves — it's not new Pioneer DJ gear per se but is the regular pimp-my-controller routine. The DDJ-400 and DDJ-SB3 get black/gold, and silver paint jobs respectively.
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DDJ-SB3 related products & accessories - Pioneer DJ USA
Pioneer DJ DDJ-SB3 DJ Controller in New York - Rent For Event
Pioneer DJ DDJ-400 2-Deck Rekordbox DJ Controller : Musical Instruments
Pioneer DJ DDJ-SB3 Limited Edition Silver 4-deck Serato DJ,, 49% OFF
Limited edition respray for the Pioneer DJ DDJ-400 and DDJ-SB3 – DJWORX
Limited edition respray for the Pioneer DJ DDJ-400 and DDJ-SB3 – DJWORX
Pro Audio, Lighting and Video Systems Pioneer DJ DDJ-SB3-N Limited Edition Gold Serato DJ Controller
Pioneer DJ DDJ-SB3 Limited Gold Edition 2-Channel DJ Controller for Serato DJ Lite
DDJ-SB3 (Discontinued) - Credible Sounds
XANAD Case for Pioneer DJ DDJ FLX4 / DDJ-400 / DDJ-SB3 / DDJ-SB2 Portable 2-channel Controller or DDJ-RB Performance DJ Controller - Hard EVA Storge Bag(Black) : Musical Instruments