BTS: How Kpop is reinventing fan engagement through their merch game

In high school, people knew me as the go to person to talk about anything pop culture. I was that kid that went through every phase you can imagine, fashion-wise and music-wise, trying to find myself.

BTS: How Kpop is reinventing fan engagement through their merch game

The K-pop fans economy: emotional bond, endless support and overconsumption — TFR

BTS: How Kpop is reinventing fan engagement through their merch game

BTS Army prepares to march into Las Vegas, Inside Gaming, Business

BTS and the Future of the Fan Economy

The K-pop fans economy: emotional bond, endless support and overconsumption — TFR

K-Pop Band BTS Repped All Korean Designers At The Grammy Awards

BTS: How Kpop is reinventing fan engagement through their merch game

For 'KPOP,' a Broadway Transfer Is More Like a Reinvention - The New York Times

BTS and the Future of the Fan Economy

BTS: How Kpop is reinventing fan engagement through their merch game

BTS and the Future of the Fan Economy

The uniqueness of the K-Pop fan experience