How Mitchell & Ness built an empire and launched the golden age of sports  nostalgia

How Mitchell & Ness built an empire and launched the golden age of sports nostalgia

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In February 1995, at the sporting goods Super Show in Atlanta, the Toronto Raptors unveiled their first uniforms. The expansion team’s purple, black, silver, and red jerseys, which featured a cartoon dinosaur dribbling a basketball, pandered to adolescents weaned on Jurassic Park.

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How Mitchell & Ness built an empire and launched the golden age of sports nostalgia

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