BTS, Black Pink, and the Continued Success of K-pop

Black Pink and BTS are two of the major international success stories from this wave of K-pop, but what does the way they approach their music and personal branding say about the past and future of the most popular musical genre there is?

K-pop is in a downturn and BTS' hiatus may be why, top producer says : NPR

Which group is the most popular BTS or Blackpink? BTS has won more awards and is more talked about I think? But Blackpink always get way more views on - Quora

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