Zero to One is a book by Peter Thiel. But it also represents a business mindset, more typical of tech, where building something wholly new is the default mode, rather than building something incrementally better. The core premise of Zero to One then is that it's much more valuable to create a whole new market/product rather than starting from existing markets.
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Peter Thiel: Going from Zero to One
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Zero to One: Sales and Distribution Lessons from Peter Thiel - FourWeekMBA
Zero to One: Sales and Distribution Lessons from Peter Thiel - FourWeekMBA
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Zero to One: Sales and Distribution Lessons from Peter Thiel - FourWeekMBA
CS183: Startup - Peter Thiel Class Notes — Peter Thiel's CS183: Startup - Class 9 Notes Essay