The $14 Billion Man: Why Nike Lost NBA Superstar Stephen Curry to Under Armour

Golden State's Stephen Curry is an NBA champion, league MVP, and cultural phenomenon, yet Nike let him get away. And this is why you care.

Report: Under Armour, Golden State Warriors star Steph Curry near $1 billion endorsement deal - Baltimore Business Journal

BLUNDER! Stephen Curry signing with Under Armour cost Nike a whopping $14 billion – FirstSportz

Nike showed Stephen Curry a Kevin Durant PPT, and lost on 14 Billion Dollars: Why Warriors' superstar decided to sign with Under Armour over the market leader - The SportsRush

סט ביצה המוח how much under armour pay stephen curry אינסטינקט בדיוק ארכיאולוג

Under Armour Locks Down Steph Curry For Life

BLUNDER! Stephen Curry signing with Under Armour cost Nike a whopping $14 billion – FirstSportz

Nike still in the lead, but losing ground to Adidas, Under Armour

Under Armour - презентация онлайн

How Under Armour Stole Steph Curry From Nike