Olivia Rodrigo's Team Talks 'Sour' Marketing, Creative, A&R Strategy

Olivia Rodrigo's manager, A&R and creative team unpack the strategies behind the singer's rapidly rising career.

Steal Olivia Rodrigo's Grammy Award Winning Marketing + Launch Plan - The Brand Vibe

Olivia Rodrigo 'Sour' reviews: Critics call it 'pop euphoria' - GoldDerby

The Genius Behind Olivia Rodrigo's “Sour” Tour Marketing, by Branding Los Angeles

Olivia Rodrigo's 'Sour' Has 4 Songs With A Billion Streams

OLIVIA RODRIGO - HOW IS THE BEST ALBUM OF 2021 PROMOTED, A LOOK AT SOUR (February 2024) - Indie Marketing School

Olivia Rodrigo Celebrates Sold-Out Sour Tour & Promises “More Tours in the Future”

Music Industry Communications: Why Rodrigo's “Sour” had such “Sweet” Success

MTT - Music Think Tank

OLIVIA RODRIGO - HOW IS THE BEST ALBUM OF 2021 PROMOTED, A LOOK AT SOUR (February 2024) - Indie Marketing School

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