Jordan. Nike US

Opinion, Dior x Nike Air Jordan 1 sneakers, loved by Kylie Jenner and re-selling for US$20,000 already, are the world's smartest investment – thanks to millennial FOMO

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Are Nike Air Jordan shoes just American thing? - Quora

Michael Jordan's game-worn 1998 Air Jordans sell at auction for record $2.24 million - ABC News

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The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them', Culture

How Michael Jordan's sneakers became a cultural phenomenon, despite the hefty fines he paid