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Influence: The Psychology of Persuasion by Robert B. Cialdini

Robert Cialdini's Influence was a hit the moment it was first published in 1984. Now it's been updated and revised to incorporate the most recent developments in the fields of persuasion and compliance to provide fresh insights and examples of how influence works to change behavior. Photographs.

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Influence, New and Expanded: The Psychology of Persuasion: Cialdini PhD, Robert B: 9780062937650: : Books